Commercials: We use them to take a bathroom break or else TiVo them out of our consciousness. Once in a while, we are forced to give pause – usually with our remote control – and take notice of a particular ad. TV commercials have become more innovative in their graphics and sharper in their storytelling, providing more job opportunities for animators. It takes a certain type of animator to tread water in the break-neck pace of commercial production. Here are a few of the standouts.
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Check out this month's short film:
Call of the Wildman by Animation Mentor alumnus, Thomas Lubanovic. Read further to discover Thomas' process of his short film from conception to completion.

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Animation Mentor:
What inspired you to learn character animation?

Chad Sellers:
I didn't know I wanted to pursue animation right away. I used to try and draw Mickey Mouse and Donald Duck when I was a kid. I remember growing up and answering the question "what do you want to be when you grow up?" with "a cartoonist." I didn't really know what that was -- I just knew I liked to draw. I would make flipbooks on stacks of Post-it notes, but I never made the connection that the Disney characters I grew up with were actually a lot of drawings that moved. Once I learned that people were drawing these characters and bringing them to life, I was blown away. Computer animation was fairly new, and when I saw Jurassic Park and Toy Story, I pretty much knew that's what I wanted to do. I have to thank my Mom too, for recognizing my creative potential and pushing me to do something artistic.

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Animation Mentor:
Why did you select Animation Mentor to study animation?

Clement Yip:
I chose to study at Animation Mentor because of the opportunity to learn from and interact with some of the top animators working in the industry today.

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If it's believable, it's successful. We want to believe that the character moved, not that someone moved the character. An animator's responsibility is to visually represent the forces that create movement. These forces are internal and external and can be exaggerated, but must remain consistent throughout the shot.

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Did you know Bioware's Mass Effect 2 employed 90 voice actors to play 546 with more than 31,000 lines of dialog (the average 2-hour movie has 1,500 lines of dialogue)? Animators also added more animated actions to the characters, in some cases a single action had more than 200 separate playable animations.
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The Animation Mentor Newsletter is your inside guide to U.S. movie and game releases and the visual effect companies who make movie magic.

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